List is king
There is a saying in affiliate marketing that he who has the biggest list is king. As mentioned in my earlier postings, building a substantial list of customers is crucial to your business. To do that internet marketers use an opt-in form on their landing page. ( sometimes call opt-in page , name squeeze page, shy page )
The key objective of this page is to encourage prospects ( or suspect in most cases ) to leave their name and email behind, so you can contact them again should they not purchase anything from you the first time round. Otherwise they will be gone forever if they do not buy from you now.
Creating the form is easy with the help of some scripts. You can also subscribe to third party autoresponder services which offers ready made opt-in form. The trick here is how to get them to put their personal details into your form.
To do that , you need to build a bridge for them to get to you. Most visitors usually start of as a suspect. Only when they are comfortable enought to show some interest are they consider as your prospect. When such prospect place their first order with you, they are now your customer. Once you have reached this stage. The effectiveness of your follow-up services will convert them into members when they start to purchase more items from you. If such customer begin to solicit and recommend more buyers to buy from you. You know you have an evangelist in the making.
A good way to entice your visitors to leave their vote of confidence with you ( leave email and name ) is to offer them freebies or interesting content that arouse their curiosity. Make sure that your sales page give a good overview of what they can expect from the main page plus some suspense.
Another way to improve on your landing page is to perform an A/B spilt test. Simply put, you submit two different pages for the same ad and monitor the results. Afterthat , take the one with better performance and create another two from this page. Repeat it until you see substantial improvement in your conversion rate. You may want to use a free A/B split tools to help you here.
Well....so much for tonight. Remember to visit this blog often to get more tips and goodies soon.
The key objective of this page is to encourage prospects ( or suspect in most cases ) to leave their name and email behind, so you can contact them again should they not purchase anything from you the first time round. Otherwise they will be gone forever if they do not buy from you now.
Creating the form is easy with the help of some scripts. You can also subscribe to third party autoresponder services which offers ready made opt-in form. The trick here is how to get them to put their personal details into your form.
To do that , you need to build a bridge for them to get to you. Most visitors usually start of as a suspect. Only when they are comfortable enought to show some interest are they consider as your prospect. When such prospect place their first order with you, they are now your customer. Once you have reached this stage. The effectiveness of your follow-up services will convert them into members when they start to purchase more items from you. If such customer begin to solicit and recommend more buyers to buy from you. You know you have an evangelist in the making.
A good way to entice your visitors to leave their vote of confidence with you ( leave email and name ) is to offer them freebies or interesting content that arouse their curiosity. Make sure that your sales page give a good overview of what they can expect from the main page plus some suspense.
Another way to improve on your landing page is to perform an A/B spilt test. Simply put, you submit two different pages for the same ad and monitor the results. Afterthat , take the one with better performance and create another two from this page. Repeat it until you see substantial improvement in your conversion rate. You may want to use a free A/B split tools to help you here.
Well....so much for tonight. Remember to visit this blog often to get more tips and goodies soon.
posted at 1:52 AM 
0 Comments:
Post a Comment
<< Home